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Entertainment District

The Star in Frisco will host a weekend celebration for the Grand Opening of the Entertainment District including live entertainment, special appearances, dining and shopping specials and notable prizes for the public. Members of the Jones family and Mayor of Frisco, Jeff Cheney, will host a ribbon cutting media event for the Entertainment District on Thursday, March 29 at 11 a.m. CDT. Throughout the entire weekend, Winning Drive, Star Boulevard and Cowboys Way will be closed off to cars, creating a family-friendly environment that is fun for all ages. Admission and parking are free.



Fans are invited to experience The Star for a chance to win a Dallas Cowboys suite for a preseason game at AT&T Stadium.  xxx

Visit all participating retail and restaurants during Grand Opening weekend to be entered to win. Details to follow in The Star App!


Frisco ISD students and parents may take advantage of exclusive Grand Opening specials by showing their Student ID or Parent ID.




Entertainment District Special Offers


  • Ascension Coffee: Offering samples via their mobile coffee cart, demonstrating brewing methods, and raffling off an Ultimate Breakfast Catering Pack outside their space on The Star Blvd.
  • Blue Jean Baby: 20% off vintage denim.
  • Cherry Blow Dry Bar: Express Glam Bar located outside beginning Thursday at 3 p.m. through Saturday at 9 p.m., including braid bar and makeup touch-ups.
  • City Works Eatery & Pour House: First 100 diners each day will receive a complimentary bottle opener.
  • Concrete Cowboy: Featured DJ’s spinning the hits all weekend long. Stop in for brunch 10 a.m. - 3 p.m. on Saturday & Sunday.
  • Cow Tipping Creamery: Collaborating with The Donut Kitchen on a special blueberry & lemon donut stacker available this weekend only! 
  • Cowboys Fit: Join during Grand Opening weekend and get $17 off enrollment plus one week for free.
  • crushcraft Thai Eats: Food sampling & merchandise giveaways.
  • Da Mario: Food samples and a special Easter Brunch 10:30 a.m. - 3 p.m. on Sunday.
  • Dee Lincoln Prime: Half-off sushi and sake during Happy Hour on Thursday & Friday from 4 p.m. – 6 p.m. 
  • East Hampton Sandwich Co.: Complimentary whoopie pies all weekend.
  • Fans United: 40% off all Frisco ISD merchandise, 30% off jerseys, and 40% off all outerwear.
  • Liberty Burger: Free skinny fries with the purchase of any specialty burger.
  • Lincoln Experience Center: Hosting the FISD art showcase, in-store test drive promotions on Friday & Saturday.
  • Lucchese at The Star: Raffling a $100 Lucchese gift certificate each day throughout the weekend.
  • Neighborhood Services: Featuring Hawaiian Snapper dish on the menu and $10 Moscow Mules on-tap.
  • Omni Frisco Hotel: Showcasing signature hand-crafted cocktails at both The Edge and Lobby Bars.
  • Raising Cane’s: Complimentary beverages in co-branded Dallas Cowboys cups.
  • Sushi Marquee: Enjoy Happy Hour from 3 p.m. - 6 p.m. on the patio.
  • Tangerine Salon: Stop by to take your picture in their photo booth.
  • The Common Table: Live music on Thursday & Saturday night.
  • The Donut Kitchen: Collaborating with Cow Tipping Creamery on a special blueberry & lemon donut stacker available this weekend only! 
  • Tri Tip Grill: Happy Hour specials on Thursday & Friday from 3 p.m. - 7 p.m. and complimentary samples all weekend long.
  • Tupelo Honey Southern Kitchen & Bar: Happy Hour & drink specials from 3 p.m. - 6 p.m. and 9 p.m. to close each day, exclusive mixtape event on Thursday night and $5 off your purchase, complimentary Tupelo Honey pint glass, and a complimentary small plate with phone app sign-up.
  • Zaytinya: Food sampling.
  • Ziziki’s: Kid-friendly activities from 11a.m. - 2 p.m., sangria specials and brunch buffet.

Activations are subject to change without notice.


Cowboys Football Academy is open to grades 2-8. Pre-registration is required. To register, please click here.


To view a map of The Star Campus, please click here.