The Dallas Cowboys World Corporate Headquarters at The Star in Frisco is a destination created to allow fans to connect with the team in ways they have never imagined. Guided Tours will give Cowboys fans a chance to experience the place where the Dallas Cowboys train and work 355 days of the year. With small group sizes and additional tour stops, The Star tours are the ultimate behind the scenes experience.

Highlights include:

  • Ford Center
  • War Room
  • Nike Star Walk
  • Super Bowl Memorabilia & Station
  • Grand Atrium
  • And More

Solar Eclipse
Tour - April 8

The Guided Tour

VIP viewing of the solar eclipse on the Cowboys practice field

Takeaways include:

  • Solar Eclipse Glasses
  • Magnetic Picture Frame

Ultimate
Fan Experience

The Guided Tour

Go behind the scenes and explore a day in the life of a Dallas Cowboys player.

Dining & Shopping Offer

Enjoy exclusive retail and restaurant promotions in The Star District

Authentic Letter of Fandom from Jerry Jones

Magnetic Pop-Up Dallas Cowboys Football Schedule

Fan Pride: An Exclusive Dallas Cowboys Lapel Pin

Event Day Tote

Meet Jerry Jones: An Interactive Experience

Get a peek behind the curtain and into the fascinating life of Jerry Jones during a virtual conversation powered by AI

Tour lasts about 75 minutes

Owner's
Experience Tour

The Guided Tour

Go behind the scenes and explore a day in the life of a Dallas Cowboys player.

Meet Jerry Jones: An Interactive Experience

Get a peek behind the curtain and into the fascinating life of Jerry Jones during a virtual conversation powered by AI

Dining & Shopping Offer

Enjoy exclusive retail and restaurant promotions in The Star District.

Authentic Letter of Fandom from Jerry Jones

Magnetic Pop-Up Dallas Cowboys Football Schedule

Fan Pride: An Exclusive Dallas Cowboys Lapel Pin

Event Day Tote

Tour lasts about 90 minutes

The Guided
Tour

The Guided Tour

Go behind the scenes and explore a day in the life of a Dallas Cowboys player.

Meet Jerry Jones: An Interactive Experience

Get a peek behind the curtain and into the fascinating life of Jerry Jones during a virtual conversation powered by AI

Dining & Shopping Offer

Enjoy exclusive retail and restaurant promotions in The Star District.

Authentic Letter of Fandom from Jerry Jones

Magnetic Pop-Up Dallas Cowboys Football Schedule

Fan Pride: An Exclusive Dallas Cowboys Lapel Pin

Event Day Tote

Tour lasts about 75 minutes

– For Individual Tour Questions and Tour Information, please call 972-497-4060
– For Group Tour Inquiries, please call 972-497-4720

NEW! The Dallas Cowboys have unveiled the latest and greatest addition to tours at AT&T Stadium in Arlington and at The Star in Frisco! The new exhibit is an interactive technology-driven hologram featuring Dallas Cowboys' Hall of Fame Owner, President and General Manager Jerry Jones.

Get a peek behind the curtain and into the fascinating life of Jerry Jones. In partnership with AT&T and with a focus on innovative fan experience, this interactive technology gives tourgoers the opportunity to ask Mr. Jones a variety of questions ranging from his early life and upbringing, to his collegiate football playing days at Arkansas, early business ventures, and his time as the team's Owner, President and General Manager. The hologram consists of countless possible responses generated by AI technology that's designed to deliver an experience similar to a real-life conversation with Jerry Jones. Ask away!

At this time, Meet Jerry Jones – An Interactive Experience is available at AT&T Stadium and The Star as part of the Owner’s Experience Tour or through a private group tour.

For groups of 10 or more or for more information, please contact us at TheStarTours@DallasCowboys.net.
For all other questions please contact the Box Office at TheStarTours@DallasCowboys.net.

The Star Tours kick off at the new Miller Lite®House  at The Star, located just steps from Tostitos Championship Plaza.