Conference USA returns to Frisco, Texas with its premier collegiate basketball event at Ford Center at The Star. The 2021 Air Force Reserve C-USA Basketball Championships presented by Baylor Scott & White Medical Center Frisco takes place March 9-13, featuring 24 men’s and women’s basketball teams playing 22 games with C-USA titles and NCAA automatic bids on the line.
Ford Center has implemented a series of health and sanitization policies and following guidelines from the CDC, NFL, the State of Texas and local public health officials. Every guest plays an important role in facilitating a safe environment at Ford Center. For all protocols in place at Ford Center, please click here.
Please maintain at least six feet of social distance from other parties while enjoying events on Tostitos Championship Plaza. Face coverings must be worn any time six feet of social distance cannot be maintained. Be a good teammate by abiding by all safety protocols while visiting The Star. Ford Center will continue to monitor guidelines and protocols from local public health officials and will enhance the policy as needed.
While you’re here, be sure to enjoy The Star District as it’s the perfect place to dine, shop, and explore the Dallas Cowboys-themed campus. Offering more than thirty-five restaurants, shopping and specialty services, The Star District is a place for the whole family to enjoy. For more details on each of the restaurants, shopping and specialty services that can be found here at The Star, click here.
Security & Bag Policy
All approved bags are subject to inspection upon entry and are subject to additional inspections within Ford Center. Metal detection and wand screenings will be used at entry points to Ford Center. Re-entry is not permitted.
Getting to The Star