Tostitos Championship Plaza

7:30 am - 11:00 am

Cowboys Nation, it’s time to show up and show ’em who’s boss. First Take is traveling to The Star in Frisco for the Dallas Cowboys Inaugural Blue Carpet & Season Kickoff Event!

On Thursday, Aug. 25 Cowboys Fans are invited to cheer on Michael Irvin and attend the live filming of ESPN’s signature morning show First Take – featuring Stephen A. Smith and host Molly Qerim at the Dallas Cowboys World Corporate Headquarters & Training Facility – Ford Center at The Star in Frisco prior to tthe team’s first annual Season Kickoff event.

Smith and Qerim will be live from the First Take set also in the Tostitos Championship Plaza at The Star and will welcome a full lineup of special guests including Pro Football Hall of Famer and Cowboys legend Michael Irvin and Cowboys Owner, President and General Manager Jerry Jones. Both are expected to go head-to-head with Smith in a variety of Cowboys- focused topics as the team prepares for the season.
The special show will also feature an appearance by the Dallas Cowboys Cheerleaders, drumline and mascot, Rowdy and a live audience.
Doors open to fans at 7:30 a.m. CT.

Doors open to fans at 7:30 a.m. CT. The event will be filmed live from 9am-11am.

In the event of inclement weather, please visit this page for updates and potential cancellation information.

The security gate entrance is located at the south end of the Tostitos Championship Plaza.  See the Full campus map. 


All approved bags are subject to inspection upon entry and are subject to additional inspections within Ford Center. Metal detection and wand screenings will be used at entry points to Ford Center. Re-entry is not permitted.

Note: Signs will not be permitted at this event