The Dallas Cowboys World Corporate Headquarters at The Star in Frisco is a destination created to allow fans to connect with the team in ways they have never imagined. Guided Tours will give Cowboys fans a chance to experience the place where the Dallas Cowboys train and work 355 days of the year. With small group sizes and additional tour stops, The Star tours are the ultimate behind the scenes experience.
Highlights include:
Ford Center- War Room
- Nike Star Walk
- Super Bowl Memorabilia & Station
- Grand Atrium
- And More
Owner's
Experience Tour
The Guided Tour
Go behind the scenes and explore a day in the life of a Dallas Cowboys player.Magnetic Picture Frame with Pop Out 2023 Cowboys Schedule
Dining & Shopping Offer
Enjoy exclusive retail and restaurant promotions in The Star District.Fan Pride: An Exclusive Dallas Cowboys Lapel Pin
Authentic Letter of Fandom from Jerry Jones
Event Day Approved Tote
A virtual interactive experience with Mr. Jones
Ultimate
Fan Experience
The Guided Tour
Go behind the scenes and explore a day in the life of a Dallas Cowboys player.Magnetic Picture Frame with Pop Out 2023 Cowboys Schedule
Dining & Shopping Offer
Enjoy exclusive retail and restaurant promotions in The Star District.Fan Pride: An Exclusive Dallas Cowboys Lapel Pin
Authentic Letter of Fandom from Jerry Jones
Event Day Approved Tote
A virtual interactive experience with Mr. Jones
VIP
Tour & Visit
The Guided Tour
Go behind the scenes and explore a day in the life of a Dallas Cowboys player.Magnetic Picture Frame with Pop Out 2023 Cowboys Schedule
Dining & Shopping Offer
Enjoy exclusive retail and restaurant promotions in The Star District.Fan Pride: An Exclusive Dallas Cowboys Lapel Pin
Authentic Letter of Fandom from Jerry Jones
Event Day Approved Tote
A virtual interactive experience with Mr. Jones
The Guided
Tour
The Guided Tour
Go behind the scenes and explore a day in the life of a Dallas Cowboys player.Magnetic Picture Frame with Pop Out 2023 Cowboys Schedule
Dining & Shopping Offer
Enjoy exclusive retail and restaurant promotions in The Star District.Fan Pride: An Exclusive Dallas Cowboys Lapel Pin
Authentic Letter of Fandom from Jerry Jones
Event Day Approved Tote
A virtual interactive experience with Mr. Jones
– For Individual Tour Questions and Tour Information, please call 972-497-4060
– For Group Tour Inquiries, please call 972-497-4720
NEW! The Dallas Cowboys have unveiled the latest and greatest addition to tours at AT&T Stadium in Arlington and at The Star in Frisco! The new exhibit is an interactive technology-driven hologram featuring Dallas Cowboys' Hall of Fame Owner, President and General Manager Jerry Jones.
Get a peek behind the curtain and into the fascinating life of Jerry Jones. In partnership with AT&T and with a focus on innovative fan experience, this interactive technology gives tourgoers the opportunity to ask Mr. Jones a variety of questions ranging from his early life and upbringing, to his collegiate football playing days at Arkansas, early business ventures, and his time as the team's Owner, President and General Manager. The hologram consists of countless possible responses generated by AI technology that's designed to deliver an experience similar to a real-life conversation with Jerry Jones. Ask away!
At this time, Meet Jerry Jones – An Interactive Experience is available at AT&T Stadium and The Star as part of the Owner’s Experience Tour or through a private group tour.
For groups of 10 or more or for more information, please contact us at TheStarTours@DallasCowboys.net.
For all other questions please contact the Box Office at TheStarTours@DallasCowboys.net.
The Star Tours kick off at the new Miller Lite®House at The Star, located just steps from Tostitos Championship Plaza.