A Cowboys Fan's Dream Experience
Take a behind-the-scenes look at a day in the life of a Dallas Cowboy by joining one of our VIP tours of The Star. You'll be led by knowledgeable tour guides as they take you on an exclusive look at the World Headquarters and Practice Facility of the Dallas Cowboys. You'll get insight on the Cowboys day to day routine and learn why this historical team is the most recognized team in the world.
Inquire about Group Tickets for groups of 10 or more
The Guided Tour
The Dallas Cowboys World Corporate Headquarters at The Star in Frisco is a destination created to allow fans to connect with the team in ways they have never imagined. Follow along with our knowledgeable tour guides as they take you through a day in the life of a Dallas Cowboys player.
Tour lasts about 75 minutes.
Owner's Experience Tour
Take The Guided Tour with a special addition! Meet Jerry Jones: An Interactive Tour Experience allows guests to peek behind the curtain into the fascinating life of Jerry Jones during a virtual conversation powered by AI.
Tour lasts about 90 minutes.
Ultimate Fan Experience
Explore The Star in Frisco as the ultimate fan! Take The Guided Tour and take-home Dallas Cowboys swag. Receive a Dining & Shopping Offer, Authentic Letter of Fandom from Jerry Jones, Magnetic Pop-Up Picture Frame, An Exclusive Dallas Cowboys Lapel Pin, and Event Day Tote.
Tour lasts about 75 minutes.
Tour and Dine
Enhance your group experience with a dining event in the Star District following your tour at The Dallas Cowboys World Corporate Headquarters. Select from our best restaurants ranging from fast casual to upscale dining.
Birthdays
Celebrate your kid's birthday at The Star with a package inclusive of party room rental, field time, and a VIP tour of the Dallas Cowboys World Headquarters!
Field Trips
Make your next school field trip a tour of The Dallas Cowboys World Corporate Headquarters! Our amazing tour guides provide insight about the history, notable events, and daily operations of the facility.
For Individual Tour questions and Tour information, please call our box office 972-497-4060.
For Group Tour Inquiries, please reach out to TheStarTours@DallasCowboys.net TheStarTours@DallasCowboys.net or call 972-497-4720.
NEW! The Dallas Cowboys have unveiled the latest and greatest addition to tours at AT&T Stadium in Arlington and at The Star in Frisco! The new exhibit is an interactive technology-driven hologram featuring Dallas Cowboys' Hall of Fame Owner, President and General Manager Jerry Jones.
Get a peek behind the curtain and into the fascinating life of Jerry Jones. In partnership with AT&T and with a focus on innovative fan experience, this interactive technology gives tourgoers the opportunity to ask Mr. Jones a variety of questions ranging from his early life and upbringing, to his collegiate football playing days at Arkansas, early business ventures, and his time as the team's Owner, President and General Manager. The hologram consists of countless possible responses generated by AI technology that's designed to deliver an experience similar to a real-life conversation with Jerry Jones. Ask away!
At this time, Meet Jerry Jones - An Interactive Experience is available at AT&T Stadium and The Star as part of the Owner’s Experience Tour or through a private group tour.
The Star Tours kick off at the new Miller Lite®House at The Star, located just steps from Tostitos Championship Plaza.
Tickets are required for kids ages 5 and up.
Proud Tours & Special Events Operator of The Star