Friday Night Stars honors the home town tradition of high school football through two of it’s biggest supporters, Whataburger and the Dallas Cowboys. To show their passion, these two iconic Texas brands partnered to create a digital wall dedicated to Frisco ISD and the high school football fans who make it so special. The Whataburger Friday Night Lights interactive display is located on the East side of the Ford Center and shares content from each Frisco ISD high school, including game tape, school pride, and the fans.