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Friday Night Stars honors the home town tradition of high school football through two of it’s biggest supporters, Whataburger and the Dallas Cowboys. To show their passion, these two iconic Texas brands partnered to create a digital wall dedicated to Frisco ISD and the high school football fans who make it so special. The Whataburger Friday Night Lights interactive display is located on the East side of the Ford Center and shares content from each Frisco ISD high school, including game tape, school pride, and the fans.

The Dallas Cowboys are proud to partner with Whataburger for the 2019 Coach of the Week program. Now in its 25th year, the weekly award engages North Texas football fans in recognizing local high school coaches who are making a positive impact on their teams, school and community through hard work and dedication to young athletes. Each week during the high school football season, two local coaches will be nominated as “finalists” for that week’s award based off of their school’s most recent match-ups. Students, faculty, parents and football fans everywhere can then help Whataburger and the Dallas Cowboys select that week’s Coach of the Week winner through online voting hosted on DallasCowboys.com. The coach accumulating the most votes at the conclusion of the voting period will be named Coach of the Week and be recognized with a $2,000 grant provided by Gene and Jerry Jones Family Foundation and Whataburger for his school’s football program.