Event Spaces THE STAR
  • 400,000 square foot state-of-the-art facility
  • Event spaces that can accommodate groups of 10 to 12,000
  • 15 versatile and unique event spaces
Field2

Ford Center Field

There is no better way to recreate the true Cowboys experience than to host an event on the field inside Ford Center. This space redefines the phrase, “the sky is the limit.” From live bands, panel speakers, seated dinners, and guest-engaging activities, this versatile space can do it all. We can make almost anything come to life with the ability to utilize our innovative technology. This includes our 31’ x 57’ Starvision board, two running ribbon boards to display live footage, a logo, or a presentation.

Guests

150 to 12,000*

Setting

Indoor

Sq Feet Area

98,000

Atrium1

Grand Atrium

If your goal is to feel like a Cowboys executive, the Grand Atrium is your guaranteed choice. Upon entering, you are immediately greeted by the Italian marble flooring, embedded with name plates and various quotes from our players in the hall of fame. It is also home to our Super Bowl trophies and rings. Above you, 19,200 white LED lights illuminate the ceiling in the famous art piece titled Volume by Leo Villarreal. The space and its 70’ floor-to-ceiling glass walls directly overlook the 50-yard line of our practice fields. The Grand Atrium is nothing short of first class and delivers an unparalleled “WOW” factor.

Guests

50 to 200*

Setting

Indoor

Sq Feet Area

3,502

TrainingTable1

Training Table

There is no better way to experience a day in the life of a Dallas Cowboys player than to host an event in the place in which they eat and interact. The Training Table is the space in which the players, coaches, staff, and even Jerry Jones himself enjoy top quality cuisine for breakfast and lunch every day. Filled with historic Cowboys memorabilia, the Training Table features a great mixture of banquet and lounge seating, as well as patio access adjacent to the outdoor practice fields. The space boasts a capacity of up to 350 people and over 4,000 sq. ft., making the Training Table a perfect fit for your next soiree.

Guests

75 to 400*

Setting

Indoor

Sq Feet Area

4,700

LegendsLounge_1harryphoto2_0011_600x600

Legends Lounge

Legends Lounge is a 2,500 sq. ft. event space located right in the heart of Dallas Cowboys World Headquarters. With a variety of setup capabilities, guests will have uninterrupted views of the outdoor practice fields and Grand Atrium. This space can be utilized alone for daytime use or as a great addition to an event in the Grand Atrium in the evening.

Guests

20 to 100*

Setting

Indoor

Sq Feet Area

2,500

Plaza1

Tostitos Championship Plaza

Tostitos Championship Plaza can be added to your event as a grand entrance to welcome your guests, host an open-air celebration, summer corporate picnics or team building activities.

Guests

75 to 500*

Setting

Outdoor

Sq Feet Area

29,000

OptumSuites_600x600

Optum Suites

The Optum Suites deliver uninterrupted views of both the outdoor practice fields and are suspected favorites used by our sponsors weekly for practice viewing. These VIP suites contain rare Cowboys memorabilia and are located right behind our Super Bowl Trophies. This space contains two VIP suites with the flexibility to utilize both suites for larger groups or one suite for a more intimate feel.

Guests

15 to 50*

Setting

Indoor

Sq Feet Area

2,000

Auditorium1

Auditorium

If looking for a seminar or company-wide meeting, there is no better place than the Dallas Cowboys Team Auditorium. This 154-seat theater style space is fully AV capable with its main feature being the theater-size projection screen. It is presentation-friendly and guaranteed to grab the attention of your current employees, new hires, or potential clients that you’re looking to impress.

Guests

50 to 154*

Setting

Indoor

Sq Feet Area

1,711

SouthConcourse2

South Concourse

The views from this unique, yet intimate space rival no other in the building. On the south side of the event space, you have a  floor-to-ceiling 30 ft. glass view of the outdoor Tostitos Championship Plaza. The North side of the event space overlooks the indoor practice field. The South Concourse is especially preferred for receptions, holiday parties, luncheons, banquets, and much more.

Guests

75 to 200*

Setting

Indoor

Sq Feet Area

6,376

Hospitalitylounge2

Hospitality Lounge

This exceptional space is one-of-its-kind in the facility, as it has views of both the indoor and outdoor practice fields. The Hospitality Lounge has a true “lounge ambiance” and the capability to hold up to 75 guests reception style. With multiple TVs, a built-in bar, and the flexibility to be rearranged in various styles, this is ideal for any event.

Guests

20 to 100*

Setting

Indoor

Sq Feet Area

1,800

20190608_The-Star_Selects_jj81064_WarRoom_1_600x600-400x400

War Room

In the space where Jerry Jones conducts the draft, this non-traditional boardroom creates an unconventional alternative to the standard meeting experience. Seating at the football shaped board table hits maximum at 17, which keeps this room intimate and personal. Equipped with  90” interactive TVs, it is fully audio/visual compatible. This space redefines the meaning of a once in a lifetime experience.

Guests

10 to 20*

Setting

Indoor

Sq Feet Area

1,076

Formation at The Star spaces

Please note these spaces are in the Dallas Cowboys collaborative workspace located at 5 Cowboys Way,  Suite 300, Frisco, TX 75034.

the-forum

The Forum

Ready to host an unforgettable networking event, training seminar, or meeting? Look no further than The Forum at Formation! Our stunning private event space can accommodate groups of all sizes, up to 40 guests, ensuring a perfect fit for your needs. With a breathtaking view of the Dallas Cowboys World Headquarters, The Forum is designed to impress and inspire.

Guests

Up to 40*

Setting

Indoor

Sq Feet Area

800

the-library

The Library

Looking for an exceptional venue for your next networking event, training seminar, or meeting? Discover The Library at Formation! This stunning space can accommodate up to 100 guests and offers breathtaking views of Tostitos Championship Plaza and the Ford Center. The Library features soft seating and tables in a semi-private area, adorned with gorgeous finishings and surrounded by fascinating artifacts of the Dallas Cowboys. Enjoy a spacious and versatile setting, perfect for any occasion. With its elegant design and unique ambiance, The Library is sure to impress your guests and make your event truly memorable.

Guests

100*

Setting

Indoor

Sq Feet Area

1,600

lobby-bar

Lobby Bar

Looking for a stylish and inviting venue for your next gathering? Discover the Lobby Bar at Formation! This traditional bar setting can accommodate up to 75 guests, making it perfect for creating a lively atmosphere. With its elegant design and warm ambiance, the Lobby Bar is ideal for networking events, social gatherings, and more. Enjoy a sophisticated space that combines comfort and style, ensuring your guests have a memorable experience. The Lobby Bar’s unique charm and welcoming environment make it the perfect spot for any occasion.

Guests

Up to 75*

Setting

Indoor

Sq Feet Area

1,500

* Total guest count is dependent on setup requirements

Event Enhancements

Testimonials

QUESTIONS? CONTACT US AT (972) 497-4720 OR THESTARSPECIALEVENTS@DALLASCOWBOYS.NET FOR MORE INFORMATION